Look Up
A invitation to take inspiration from the people and materials around.
Declare Your Freezedom!
A mulit-channel campaign that champion's kid's rights to independence and “freezedom" during the summertime. A colorful, fun world made of paper sculptures, fueled kid’s imaginations to Declare Their Freezedom!
Just Don't Quit!
The goal was to make the Metcon 4 the sought-after Nike shoe for the season.
An unexpected and delightful gym takeover was created, combining powerful visuals and quality workouts that incentivized the Metcon 4 trial shoe. Through personalized Nike gear and refuel meals, shareable moments were celebrated highlighting the push to “Just Don’t Quit”
In October of 2018 Apple dropped the designs of 70 new emojis, including a bagel … without cream cheese.
Philadelphia Cream Cheese and fans took to social media in an attempt to fix this unfortunate oversight, and it worked.
Walgreens launched a 2019 back-to-school campaign to thank teachers for all of the things they do that go beyond just teaching. The goal of this campaign was to raise awareness of Walgreens’ partnership with the ME to WE Foundation to help fund programs for teachers, and to encourage people to nominate their favorite teachers to receive a $500 WE Teachers Award.
PHASE 1: AWARENESS
We asked kids why they thought teachers were so important.
PHASE 2: NOMINATIONS
To teachers, $480 is a lot of money. To kids, it’s almost unfathomable. ($480 is the national statistic of how much teachers spend out of pocket a year).
Cinnamongraphs
To launch the new Cinnamon Frosted Flakes cereal, our goal was to capture the consumer’s attention with short, fun on-line videos. We created a simple, attention-getting campaign series called Cinnamongraphs, playing off the popular video style of a cinemagraph.
Orkin exterminators are very passionate about their jobs, maybe a little too much.
Everyday tasks are much more tasking than we think. So be prepared and wear Athleta because life's a workout.
Too many people are attempting to recreate the outdoors, indoors—i.e. plastic plants (just no). Nothing replicates the benefits of nature. REI shows how ridiculous being glued to a screen over going outside is.
Millennials think they're above a lot of things. Roadside assistance isn't one of them.
More energy means more productivity. Never settle for mere greatness when you can do even more with your time.